Beyond Perks: Building a Reputation That Lasts
In today’s talent-driven economy, employer reputation is a true competitive edge. It’s not about perks or campaigns—it’s about building an authentic, data-driven brand that attracts and retains the right people. We uncover your company’s real character, shape a distinct value proposition, and focus on the talent that drives growth. Then we design consistent employee experiences so every promise you make is matched by what you deliver.
The Process in a Nutshell
02.
EVP Development
The Employee Value Proposition (EVP) is a great place to start to build your company brand. Our experts will assist you in determining what makes you different and how to position your company to meet your talent goals. We provide messaging frameworks, design guidelines, and engagement plans, among other things.
10
X
fewer sick days
Happy employees take 10X fewer sick days - Wall Street Journal
80
%
works more hours
80% of happy employees would work hours and 60% would take pay cut – Businesssolver
38
%
more productive
Happy employees are more productive than their counterparts – Happy Place to Work
Featured Capabilities
Wellbeing Index applies process analysis to employee experience with quantitative diagnostics and proven recipes for success, providing the necessary factors to foster a culture of trust and achieve sustainable high performance.
In Depth Interview
In Depth Interview, defines what needs to be changed in order to increase the company's excellence, revealing how each manager sees the current culture of the company, their perspective for today and the future.
Internal Customer
Internal Customer Analysis, which is based on service and communication satisfaction between units, provides concrete road maps that define what needs to be done for better communication. A strong framework based on scientific research. Personalized reports and action plans.
Root Cause Analysis
Root Cause Analysis is a powerful improvement tool where problems are analyzed in depth and root causes are systematically identified in order to strengthen a culture of trust and increase employee engagement.
Team Dynamics Analysis®
Team Dynamics Analysis® is a powerful analysis tool developed by adapting The Blake Mouton Grid® to the team level. It provides a comprehensive framework that defines the team's daily management practices in terms of "Business Focus" and "Relation Focus”
Blue Ocean Leadership
Blue Ocean Leadership is based on the idea that leadership can be thought of as services that executives within the company "bought" or "rejected". It provides leaders with tangible and measurable feedback on how their business practices are evaluated.
White Space Leadership
White Space Leadership focuses on leaders' behaviors rather than their competencies or traits. It identifies the behavioral patterns that need to be reduced, increased, eliminated, or created from scratch for more effective leadership. At the same time, it generates action plans that produce tangible and short-term results for leaders.
Cultureland
Cultureland is a powerful cultural development tool based on gamification and positive psychology, embodying the codes of efficiency and behavior with daily experiences.
High Communication Workshop
High Communication Workshop increases engagement by strengthening the interaction that weakens with remote work and accelerating the adaptation of newcomers to the institution.
Inspiring Teams
Inspiring Teams, provides customized content for each team and real-time feedback to managers, communicating the organization's improvement priorities and helping to accelerate cultural transformation.
Adaptive Coaching
We help you discover opportunity in today’s changing markets and empower you to make big growth decisions for your business. Work smart and build agile, resilient leaders, teams and culture. Consistent results. Energized people.
Examples of Our Work
Improve diversity to stay competitive
An insurance company needed to set a new long-term strategy to attract and retain the diverse talent required to stay competitive. Some well-intentioned initiatives to achieve diversity had failed or even produced negative outcomes. After quantifying workforce needs across the business, we shaped a comprehensive two-year employer branding strategy that included strategic collaborations and a recruiting model redesign. As the project continues, within nine months, the company saw a 40 percent decrease in attrition while increasing the number of women in leadership roles by 20 percent.
Accurate positioning for differentiation
An automotive company created its Employer Brand through work with a PR firm. However, the brand promise and positioning were not in line with the company realities. The new branding had caused inconvenience to existing employees. New hires, on the other hand, were faced with a different environment than they were promised. We revised the company’s EVP and positioning to reflect company realities, through extensive interviews and competitive analysis. Although the project was completed more than 5 years ago, the company still communicates on the basis of the same Employer Brand.
Repositioning employer brand for new normal
A well-established energy company was losing critical employees in the era of great resignation with the pandemic, and was having difficulty filling vacancies. Its strong corporate stance fell short of attracting and retaining employees in the new normal. Through in-depth analyzes we conducted across the company, we identified the actual reasons for employee turnover. We identified the changing expectations of the employees needed for critical positions. We updated the company’s Employer Brand positioning. We created customized value propositions for different positions. This helped the company stop the storm of turnover and fill vacancies.
Do you think your organization is a Happy Place to Work?
Nominate your company! Don't miss the opportunity to show your people-centered culture, share the practices that contribute to a positive work environment, recognize and reward the efforts of employees and celebrate the successes!
